Williams opens 50th Trade Counter

Williams opens 50th Trade Counter

With “a bit of a buzz and a lot of bacon butties,” Williams launched its 50th Trade Counter on Monday 30th January. Located on the Crown Trade Park in West Drayton, this is the merchant’s seventh new branch in 12 months and tops off a year in which it marked its 50th anniversary.

Branch Manager Lee Townsend and his knowledgeable team welcomed local tradespeople in with great special offers, goody bags full to the brim and lots of exciting prize giveaways. Founded in May 1972, Williams has been celebrating 50 years of supplying plumbing and heating essentials, and the business has enjoyed a period of rapid expansion in the last few years, with the new West Drayton depot following hot on the heels of openings in Cambridge, Minworth, Coventry, Oxford, Smethwick and Cheltenham in the last year.

As a strictly trade-only merchant, Williams is renowned for its understanding and support of plumbers, heating engineers and bathroom installers who in return appreciate the high levels of stock holding, a single-price policy and customer care, which has earnt the company a 5-star rating on Trust Pilot.

The West Drayton Trade Counter is open Monday to Friday from 7am to 5pm, making it easy for customers to pop in around jobs or, if supplies are needed on site, Lee and his team provide a FREE same day delivery service to the local area. Account holders can also shop by telephone or email outside of opening times, or quickly and efficiently online anytime, for in-store collection or delivery 7 days a week at home or on site.

Commercial Director, Patrick Skilton, said: “We’re very proud to have opened our 50th Trade Counter, and our eighth London branch, giving our loyal and new customer base another highly experienced team to support them.”

Recently voted 68th in the top 75 Best Large Companies to work for, Williams has been recognised by multiple industry bodies, including the London Stock Exchange as an ‘Inspiring business’ and the Builders Merchants Industry for its Customer Service and Excellence.

Managing Director Martin Brown commented: “We are all working collectively to make Williams the best plumbers’ merchant in Britain for our chosen customer type, AND the best employer in our sector. While our ‘Excellent’ Trustpilot score is evidence of the standard of our service, we hope that this most recent accolade from Best Companies proves that we are making inroads to become the best employer, too.”

Main image above: the new Williams West Drayton Trade Counter team (from L-R) – Branch Manager Lee Townsend, Trade Counter Assistant Stevie Norris, Warehouse Assistant Peter Benz and Assistant Manager Ryan Handscomb.


Williams West Drayton Trade Counter’s first customer – Chris Cox from Applied Heating Solutions Ltd cuts the opening ribbon.
Williams West Drayton Trade Counter’s first customer – Chris Cox from Applied Heating Solutions Ltd cuts the opening ribbon.

A digital AdVan canvassed the local area to support the opening.
A digital AdVan canvassed the local area to support the opening.

Related posts