Werner UK is celebrating the success of its first year as official partner of the Professional Darts Corporation (PDC), as the brand confirms its commitment to a second year with one of the UK’s fastest-growing and most widely followed sports.
Since joining forces with the PDC, Werner has successfully brought its brand closer to darts fans across the UK through high-profile visibility at major tournaments, digital engagement opportunities with some of darts leading players, and interactive fan experiences.
Under the partnership, the prestigious PDC world rankings was rebranded as the Werner Rankings Ladder, giving the brand a strong visibility across PDC platforms. Werner branding has also appeared at major events, including on-stage signage at iconic venues such as Ally Pally and the Blackpool Winter Gardens, alongside player shirt sleeve branding at the Grand Slam of Darts.
In addition, the partnership has enabled Werner to connect directly with fans through engaging activations, including the return of the much-loved Gravity Darts game. Most recently, Werner brought the experience to the Betfred World Matchplay at the Winter Gardens, where fans were able to test their skills and compete in the unique darts challenge. This proved a major crowd favourite, with Werner-branded bucket hats also seen to be highly popular among attendees.
Justin White, UK Managing Director at the access equipment specialist, commented: “Our partnership with the PDC has been a fantastic opportunity for Werner to connect with a passionate and engaged audience while bringing our brand to life in a completely different environment.
“Over the past year, we have seen first-hand the enthusiasm that surrounds darts and the incredible reach that the PDC provides. From the Werner Rankings Ladder to our fan favourite Gravity Darts tournaments, we have been delighted with the response from supporters and are proud of the role we have played in enhancing the event experience for fans.
“It has also been fantastic to see how the PDC has embraced our brand and activations. From the Werner Rankings Ladder to Gravity Darts, Werner has been able to add real value to the fan experience at PDC events.”
He continued: “To that end, the second year of our partnership got underway in style at the World Matchplay in Blackpool, with our Gravity Darts fan challenge attracting plenty of attention and the Werner bucket hats becoming a real favourite with attendees. We are excited to continue developing the partnership over the next year and finding new ways to engage with the darts community.”
The PDC partnership forms part of Werner’s wider commitment to connecting with tradespeople across the UK, reflecting the brand’s reputation for engaging directly with trade professionals and helping people work safely, efficiently and confidently at height.
For further information about Werner’s range of ladders, access solutions and training visit: www.wernerco.co.uk
