Kelly Newstead takes a look at some of the latest ad campaigns being seen by the 120,000+ readers of Professional Builder this month…
Packexe
Golden Ticket
Going for gold, Packexe’s advert is celebrating its 30th anniversary with a golden ticket giveaway. For the big 30, the company is offering trade customers the chance to win £30,000 worth of holiday vouchers as well as £30,000 of Packexe products.
Customers simply need to look out for a ticket at the end of its rolls between 1 May and 30 September to be in with a chance of winning this huge prize.
PlastiKote
Toolbox Essentials
A striking image appears on the PlastiKote advert, and it’s very reminiscent of the phrase many hands make light work. Split into four categories — paint, functional, trim paint and technical — the company states that the products have been purpose-designed for the trade professional.
From fast-drying, easy-to-use paints, to functional aerosols such as Degreaser and Leak Detector, to Damp Seal and Anti-Slip Paint, they aim to deliver a professional finish as ‘an essential part’ of any toolkit.
OSMA
Take Off
With the time of year approaching where everyone starts to think about their holidays (us too), OSMA’s advert ensures that jetting off is certainly front of mind.
Every week — from 7 May to 30 June — it will be rewarding one of its customers’ with a £500 holiday voucher, with one lucky installer securing a £1,000 voucher in the final draw. Not to leave anyone out, those who register cam claim a free water bottle with other runners-up prizes also being offered every week.
Fixman
Goldstar
Fix your eyes on this next advert from Fixman, showcasing its Goldstar Advanced screws. The advert helpfully outlines all the benefits that can be delivered through this product including star drive, knurled shank ribs and self-countersinking cutting nibs.
The advert depicts the handy resaelable bag the screws come in (a helpful merchandising aid for stockists) as well as displaying a selection of the firm’s broader range, including tapes and fencing essentials.
