Everbuild lays claim to being home to some of the trade’s most respected products, which have been honed over the years by “class-leading research” and its technical laboratory facilities. PBM reveals more.
It has been a milestone year for Everbuild — A Sika Company, with 2019 marking the 25th anniversary of the company. Over this period, it has been transformed from a small, independently-run business, repacking and distributing pre-made sealants, into the well-known UK building chemicals manufacturer of today.
With the backing of Sika, the firm says that is proud to now serve customers in over 70 countries across the globe and produce over 55 million cartridges a year with a 99% on time and in full delivery rating, making the company a supplier that merchants and builders can trust and rely on for every project.
Product Developments
2019 has also seen the business celebrate the successful launch of the EB25 Sealant and Adhesive. Named in recognition of the company’s silver anniversary, EB25 has been designed to reset the bar for quality and strength and is billed as the ultimate sealant and adhesive.
Using a unique polymer blend and cutting-edge technology, EB25 is said to bring superior flexibility and an “incredible bond strength” which customers can rely on “in any situation”. Suitable for use both indoors and outdoors, EB25 can reportedly be used on virtually any material in most weather conditions and can even be used underwater as well as being certified for use in sanitary and food preparation areas.
In addition to the EB25 launch, the company has focused its efforts on simplifying its mortar ranges. Simplified packaging has been introduced to help both the merchants and the end user to identify the most appropriate product from its exclusive product families. Streamlining the customer journey in this way is claimed to make it easier to identify the key product features and reduces time spent on selecting the right product for the job, making the mortar products “as easy to choose as they are to use.”
Industry and product training
Everbuild says its Research and Development team constantly accesses feedback from professionals in the trade to deliver the latest, powerful, tried-and-tested product innovations. Product development activity is described as “relentlessly responding” to evolving industry demands, enabling the supplier to provide new solutions along with high quality, influential products to merchants.
Similarly, its Applications team works closely with its merchant partners and is available to provide thorough and bespoke product training and demonstrations. The training delivered by this team is focused on developing product knowledge, as well as evolving a deeper understanding of product applications with an ethos of instilling the “faith, trust and assurance” that contributes to a positive experience for the end user.
In support of new product launches and refresher training, the Applications team runs roadshow events across the country, providing live demonstrations at its merchant stockists to ensure the market benefits from first-hand knowledge and information on its product portfolio.
Point of Sale Support
An expert Marketing team is continuously available to create both nationwide and bespoke advertising packages for individual merchant partner’s needs. The company says it has an understanding of how to capture the attention of end users, and is proud to offer merchants “eye-capturing and informative” point of sale material for use in stores. The point of sale materials are all designed with the clear purpose of helping merchants guide their customers in the selection of the most appropriate products, along with providing clear information on correct use and application.
For more information on Everbuild’s support for stockists, visit https://www.everbuild.co.uk/product-category/other/point-of-sale/
Fact File:
Product range: Everbuild offers an extensive range of sealants, adhesives, PVAs, fillers and building chemicals. The company is also recognised for industry favourites such as Wonder Wipes, Geo-Fix, Forever White and Stixall. Accreditations: ISO 9001 ISO 14001 OHSAS 18001.
Trade Associations: BMF, NMBS, British Adhesive & Sealants Association (BASA)
Turnover: £240m in 2018 (Sika UK).
No of staff: 850+ (Sika UK)
Marketing/ POS support/ Current promotions: Everbuild’s marketing team is available to help create both nationwide and bespoke advertising campaigns, providing engaging and eye-capturing point of sale material for its merchant partners to use in store.
Distribution / Delivery Lead time: The company manufactures over 55 million cartridges ever year, along with a huge range of PVAs, wood adhesives, fillers and building chemicals. From the backing of Sika, it now distributes to over 70 countries across the globe and holds a 99% availability and On Time and In Full rating.
Company comment: “We have over 25 years’ experience in developing and distributing a diverse range of building products. Our long standing expertise and innovative approach allows us to be the partner of choice to our customers by offering high performance products that are backed up by exceptional advice and technical support.” —Tom Forsyth, Everbuild’s Business Unit Manager.
