The BMF moved quickly to ensure that some of its most popular training courses continued to be delivered, despite the restrictions on movement brought in to counter the transmission of coronavirus.
Three half day courses, Search Engine Optimisation, the Social Media Marketing Masterclass, and the Psychology of Pricing went as webinars, with dates available in May and June. All three interactive workshops were led by Andrew Lloyd Gordon, a marketing psychologist and an experienced Google Academy Tutor.
Extra resources, including slides, workbooks and other supporting material were made available on a separate learning management platform.
As the title implies, Search Engine Optimisation was held for those wanting to take control of their search engine performance and discover proven, simple tactics to achieve top spots on Google, Yahoo! and Bing.
The Social Media Marketing Masterclass was primarily aimed at marketers, social strategists and managers looking for a comprehensive understanding of social media. Although many businesses now use social media, they can struggle to see a return on investment from their efforts.
Pricing, the subject of the third course, is one of the most important things for a business to get right, and one of the hardest. Price too low and you are leaving money on the table; price too high and you will scare customers away.
This is where The Psychology of Pricing comes in. It will help marketing, sales and branch managers as well as business owners and directors to understand how to capture more value and support smarter pricing decisions. This course will next run on 23 June.
Upcoming courses can booked online via the Training Registration area at www.bmf.org.uk
And don’t forget BMF Building Blocks — discussed here last month — is largely delivered online, with a growing programme of an industry specific curriculum that includes both core skills training and wider soft skills topics. These courses and other product learning can all be accessed online via BMF Campus.
For more information on any other aspect of BMF training, please contact paige.godsell@bmf.org.uk
