ECI Software Solutions has announced the launch of Spruce eCommerce, described as an innovative ecommerce solution purpose-built for the unique needs of builders’ merchants and related businesses.
Integrating with ECI’s proven and popular Spruce ERP software, the new ecommerce solution is said to combine professional website design with an innovative customer portal to simplify online shopping. John Maiuri, Division President LBMH (lumber, building materials and hardlines) at ECI, said: “Spruce eCommerce is an exciting product because it allows users to build a sleek, professional storefront website and customer portal without needing any expertise in coding or web development.
“Not only does it improve the customer experience, but Spruce eCommerce also streamlines the business management aspects for merchants. For consumers and tradespeople, this means unlocking the ability to shop online for delivery or in-store pickup, browse products, create accounts, build self-service quotes, pay invoices and more.”
John added: “For LBM and hardlines businesses, this means help in avoiding over-stocking since inventory counts, transactions, pricing, invoices and other information are directly connected between systems.”
Designed as an all-in-one ecommerce solution and backed by ECI’s website design and digital marketing team, Spruce eCommerce features built-in marketing tools such as abandoned carts, content pages, blog tool, drag and drop layouts, rewards and loyalty programs, badges, banners, customer segmentation, reports and Google Analytics.
Brent Burrows II, Senior Manager at Spruce eCommerce user CBS Bahamas, explained: “Not only does Spruce eCommerce have the features and functionality we need to succeed, but having only one provider for both our core business system and webstore greatly simplifies operations. ECI sees the big picture and understands our long-term growth goals.
“We’ve been operating in the ecommerce world for about 3.5 years now, and this is the first time I’ve felt excited about the future and our ability to evolve with a system that easily scales as we grow.”
Spruce eCommerce also includes a Spruce-proprietary Product Information Management (PIM) system and pre-built taxonomy for implementing the software faster, “seamlessly adding” products to the ecommerce storefront and housing content customers need to make informed buying decisions. In addition, the platform offers a broad range of LBM features such as branch-driven inventory counts and pricing, split shopping carts based on pickup or delivery, order pickup time slots and capacity, customer quote builder, branch finder, job switching, and live timber tally support.
John Maiuri concludes: “By modernising old static offers with dynamic promotions, loyalty programs, item merchandising and in-house marketing and design services, LBM and hardlines businesses can generate additional growth channels by turning lost time managing data in multiple systems into a singular, streamlined online order process.
“Spruce eCommerce is supported by our in-house experts who manage the website implementation and maintenance, so merchants can easily create a professional website that is entirely their own with a customer portal that makes it easy for shoppers to buy online.”
Visit the Spruce eCommerce product page to learn more.
