Elliotts Builders Merchant, which celebrated 180 years in business in October, has launched its first eCommerce website.
The website offers thousands of building products available as click and collect from one of its 13 branches, or for local delivery. Power tools, hand tools and smaller ancillary products are also available for nationwide delivery via DPD.
The website project was overseen by Mark Jones, the merchant’s Head of Digital, and what started as a simple website rebuild “quickly pivoted into a bespoke build.”
Mark said: “Excellent customer service is at the heart of what we do at Elliotts. We’ve been trusted by our customers for over 180 years, and as times have changed, we’ve adapted and evolved to keep pace with our customer’s expectations. It was clear that a bespoke website built on cutting edge technology would be the best way to meet the needs of our customers over the long term.”
The firm says that all existing Elliotts customers will be able to link their Elliotts Account online to access all their terms and account information. All customers, both trade and public, will also be able to shop 24/7 at their convenience, view live product stock information, discover a wealth of information in the form of Ideas and Advice and access Elliotts’ product managers and experts for project support.
CEO Tom Elliott added: “It’s an exciting time for the business. Our investment in the new website is all about, thinking about the long term. The COVID-19 pandemic made us rethink how we help our customers build. More and more business is being transacted online, and we’re seeing a new generation of builders who value the convenience of online shopping at a time that suits them.
“This new website is just the start though; it will unlock a massive opportunity for us to improve the customer experience and grow sales in an increasingly competitive market.”
