Since joining the Plumbing and Heating Group (PHG) as a supplier in August, Instantor reports that it has made “strong progress in building partnerships with the Group’s merchant members.”
Among them is Pochin Plumbing & Heating Supplies, a Midlands-based merchant with a proud heritage dating back to 1861. Today, Pochin operates a network of 32 trade branches and nine bathroom showrooms, with further expansion plans already underway.
Through the new supply arrangement, installers now have access to Instantor’s state-of-the-art Press System, which includes press fittings and Pex-Al-Pex pipe backed by a 50-year warranty. The independent merchant’s branches will also have stock of the new R Press range of fittings for air conditioning and refrigeration applications, plus the next generation IT2030 press tool and jaws that take performance and reliability to a whole new level.
As part of the partnership, Instantor’s sales and marketing team has been working closely with the business to develop a series of customer-focused promotions for Q4. In just a few weeks since joining PHG, Instantor’s Area Sales Managers have been visiting branches to deliver training for trade counter staff and installer customers.
In addition, the Instantor Mobile Training Academy has been on-site at various Pochin locations, giving installers the opportunity to gain hands-on product training and demonstrations.
Dan Wild, UK Sales Director for Instantor, said: “We’re delighted to be working in partnership with Pochin, one of the UK’s longest-established independent merchants. Joining PHG has created an exciting opportunity for us to collaborate, and it’s fantastic to see new partnerships already developing with promotions, training and hands-on support for installers underway.
“We look forward to building on this momentum and strengthening our relationship with Pochin in the months ahead.”
Matt Pysden, Commercial Director at Pochin, added: “The PHG team visited Instantor’s head office in Dublin recently and were very impressed by their capabilities and expertise in pipe and fitting solutions. Press fittings are a huge growth area in the industry and Instantor has a first-class portfolio of products.
“We’re enjoying working with the Instantor team, who are clearly committed to building long term relationships. Starting in October, we have several attractive promotions to add real value for our installer customer base.”
Find out more information about Instantor via www.instantor.co.uk.
