Marketing Support – PBM October edition, 2021

Marketing Support – PBM October edition, 2021

From the pages of PBM’s October edition, we take a look at the latest marketing support initiatives and point of sale support services for merchants from leading industry suppliers.

2022 catalogue
“Jam-packed” with over 600 new products and full from cover to cover with great ideas, innovations and inspiration, the Knightsbridge 2022 catalogue is out now with the “latest, smartest and best solutions in wiring accessories and lighting”.

The handy A5-sized publication is divided into easy-to-reference sections and provides full product details along with high quality lifestyle photography and detailed product images. With an eye on the smart home of the future, new additions to the Smart range include lamps, sensors and security camera, all controllable via the SmartKnight app.

Kneepad campaign
ToughBuilt is calling for greater awareness of the need for adequate knee protection to protect the nation’s workforce. The business has launched its ‘KneelSmart, KneelSafe’ campaign which aims to highlight the important role products like kneepads can play in preventing work related injuries and in reducing lost work days.

Matthew Handley, Head of Marketing at ToughBuilt (Europe), said: “It’s an unfortunate truth that some people only realise how essential their knees are to their everyday movement, wellbeing and quality of life when they no longer function as they should. We would like to see kneepads treated with the same gravity and widespread consideration as other forms of PPE such as eye protection, safety helmets and protective footwear.”

Merchant RRP brochure
Showerwall has introduced a new Recommended Retail Price List book for its 2021 range to support merchants showcasing its extensive bathroom panelling collection in store. Each design is shown with an RRP, with and without VAT, and includes all the available Showerwall accessories.

The guide is available as a printed and digital version, and Product Manager Steph Harris said: “We are always looking at ways we can support our merchants to help them make the customer journey as smooth as possible and, by offering pricing clarity to the products sold, it allows merchants to provide the highest level of service and trust.”

Merchant Demonstration Days
Setcrete is rolling out a series of builders’ merchant trade demonstration days to support stockists of the company’s range of floor levelling compounds by providing practical, live demonstrations of the products’ capabilities to visiting builders and trade customers.

Merchants are invited to contact the company or their local rep to arrange an event, and Brand Manager Peter Wilson said: “The demo days are hugely popular amongst builders and merchants alike (to) highlight the real benefits of each product, whether that’s in terms of speed of application, reliability or long-term performance.”

Installer loyalty club
Initially launched in 2019, Stelrad has now extended its Loyalty Club to include premium Henrad products as well. Chris Harvey, Head of Marketing, said: “It’s a simple concept — installers buy our premium products, they register as members of the Loyalty Club, upload their invoices for the products they have bought and in return they get 10 points for every £100 they spend.

“They can redeem their points for rewards in the rewards catalogue, choosing from branded clothing and tools or they can save the points and exchange them for product if they prefer.”

‘Safe Working in the Home’ guides
Last year, Lakes produced two free ‘Safe Working in the Home’ guides — one for bathroom installers and one for homeowners. The two guides were produced to help installers operate safely and to allow homeowners to feel comfortable inviting installers back into their homes.

With coronavirus concerns ongoing, Lakes has now reissued the guides. Operations Director Mick Evans said: “A recent report from the BiKBBI showed 47% of KBB installers surveyed had had to cancel jobs either due to customers or installers being ‘pinged’ by the NHS Covid app. With the industry just getting back on its feet and seeing business picking up, we need to remember to do all we can to minimise the risks – even if you’ve been double jabbed.”

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