Counter attack – Professional Builder

Counter attack – Professional Builder

For over 40 years, Professional Builder has been the favoured magazine of the building trade, picked up each month from merchant trade counters by more than 120,000 tradespeople. As we delve into the October issue to look at the latest new products and advertising campaigns from the industry’s active suppliers, take advantage of PBM’s unique insight into the buying habits of your key customers to make more trade counter sales.



The supplier describes its range of jackets, trousers, tops, footwear and accessories as “street-smart garments for tradesmen and women who want really fashionable working clothes that meet on-site needs, but also look good in leisure activities.”

Two of the newest lines include the J56 VantageJacket, made of highly durable Vantage fabric, and featuring lightweight padding.The mid-layer S27 Polartec Jacket is made of Polartec Power Stretch Pro fabric, delivering excellent moisture management and 4-way stretch. With handy front pockets and additional features like a phone pouch and thumb openings at the sleeve ends, it’s available in a black/brown and navy/orange colour combinations.

Dunderon workwear


Multipurpose Saw Blades

Makita has launched a new range of tungsten carbide-tipped multipurpose saw blades, capable of cutting aluminium, MDF, PVC and laminated chipboard. Available in fifteen variations, from 160mm x 60T to 355mm x 100T, the new range contains options that are suitable for both circular saws and mitre saws, with bores ranging from 20mm to 30mm.

The blades are fitted with specialist Triple Chip Grind teeth which alternate between flat and trapezoidal teeth to provide the most effective cut.


Linear Drainage

A new addition to Clark-Drain’s popular linear drainage range has arrived with Technodrain. Designed for surface water management, the product is made from lightweight High Density Polyethylene.

It encompasses all load classes (A15-F900) in accordance with European standard EN 1433, comprising an array of grating design options in ductile iron, galvanised steel and stainless steel. The system is available in 100, 150, 200 and 300mm internal widths.


Duragrain garage doors

Comprising 24 decorative colour finishes, Garador’s new Duragrain range is a new concept where a realistic timber, natural stone or metal illustration is printed onto the outside steel surface of the garage door.

These new designs offer customers a more graphical alternative to the paint and timber effect finishes currently available on the market. The doors are fully insulated with PU-foam at 42mm thick, making the door suitable for properties where the garage is used as a workshop or gym.


Cement Packaging

The tough paper packaging for Hanson’s Multicem has now turned blue to help customers differentiate between the paper and plastic bags on offer. The new blue paper bags are 50% stronger than traditional paper cement bags, halving the risk of snags and tears and helping reduce mess and waste.

Multicem is an air-entrained packed cement suitable for use in concrete, mortar, render and screed, offering improved workability and resistance to frost.


Shower Waterproofing Kit

Designed to include everything required to allow tradesmen to waterproof a shower area, wetroom or walk in shower area,Dunlop’s Shower Waterproofing Kit fully waterproofs the background behind the tiles to prevent water penetration up to 1.5m high in a two-walled shower unit or 1m high in a three-walled shower unit.

As a result, the kit prevents water saturating the whole area, reducing the risk of unsightly black mould forming, and reducing the risk of more serious issues such as floor collapse and other surfaces vulnerable to corrosion.


Made to Measure staircases

A three-page gatefold ad outlines the joinery specialist’s range of “hassle-free, made to measure” staircases. With a choice of contemporary or traditional styles made from the “finest timbers”, not to mention a whole host of complementary handrails and balustrade options, key to the offer is the service provision that will see the company’s fully trained technicians undertake site visits to obtain accurate measurements.

A further advert later in the issue reminds PB readers that Jeld-Wen’s portfolio extends to internal and external doors, windows and patio doorsets.


Google Nest

Thermostats and more

Also featuring in this month’s edition of PHPI, Google Nest makes a splash with a double-page spread to showcase its range of connected and energy-saving smart thermostats, the Nest Learning Thermostat and the Nest Thermostat E.

The ad also features the company’s wider range of smart home products, including the Nest Hello video doorbell, the Nest Protect smoke and CO alarm and the Nest Hub.



Corner class

A smartly designed advert from ACO introduces the new Threshold Drain corner unit. Building on the “versatility and simplicity” of the company’s Threshold Channel system, the new unit allows for additional design flexibility to be used around more than just the doorways, encompassing the whole patio, walkway and other pedestrian areas.




This is an ad that gets straight to the point by outlining that even greater incentives await your customers this autumn, as Velux is now offering £40 worth of rewards on the purchase of every Velux white painted roof window.



The Fast One

Building on its ‘One of the family’ campaign, Tarmac puts ‘The Fast One’ into the spotlight in PB this month by showcasing Blue Circle Extra Rapid Cement. The product sets in 30 minutes and will accept foot traffic in 4-6 hours or vehicle traffic in 8-12 hours to offer your customers all the speed and versatility they will need to improve building schedules.

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