The newly unveiled identity of ‘Alloway Timber & Builders Merchants’ represents the merging of the organisation’s two businesses, Alloway Timber & PBM, into a singular brand.
Alloway Timber, a family-owned timber merchant, has announced the completion of a major rebranding involving the merging with its sister company, Putney Builders Merchants (PBM). The new company, Alloway Timber & Builders Merchants, is said to allow the business to simplify its offering to its customers by “ensuring all products are available under one roof.”
Founded in 1971 by Joe Alloway (senior), the operation continued under the stewardship of his two sons Joe & Peter Alloway, supplying anything timber-related from skirtings and architraves to roof truss rafters and beyond. Having listened to its “customers’ needs in helping to support their projects from start to finish,” they opened PBM in 2003.
The new, singular Alloway Timber & Builders Merchants brand is the latest development in the history of this company.
Jez Avens, Managing Director, said: “This change will further enhance our position as leaders in customer service. Our customers will have only one account to manage and most importantly our level of service and their experience in dealing with us will only improve as we share our colleagues’ knowledge across the two businesses.
“Also, by making this change we will be able to utilise our transport fleet better to enable a greener environment.”
Alloway Timber & Builders Merchants will continue to trade from its five locations in Cheam, Mitcham, Byfleet, Putney and Kingston. The new logo will be introduced to the branch signs and can currently be seen on its website which remains as www.allowaytimber.com.
The company states it will be maintaining its core values and principles, namely:
- Family owned company
- Vast colleague experience in-branch
- Expertise & product knowledge in different fields
- First-class customer service
- Fantastic delivery utilising our Loft Loader service
- High quality products
- Local coverage
- Over 50 years in the business
- Community spirited
