Rembrand Timber says that its sales of PVC roofline have grown rapidly thanks to Freefoam Building Products.
All of the merchant’s 18 branches now sell the supplier’s full range of roofline, rainwater and interior products. Scott Findlay, Divisional Manager, Rembrand Timber, explains the benefits of Freefoam’s range and support. “Freefoam has provided us with excellent advice and support to all our branches. Working closely with Area Sales Manager James Wood, they’ve helped set up all the trade counters with POS and marketing materials, and also aided considerably with price and marketing support, especially for our new build market. And it’s not just roofline. Freefoam’s Fortex embossed-cladding is popular with customers as its lightweight, easy to cut and low maintenance. Freefoam is the colour roofline specialist, and Anthracite Grey is selling well in new build and retrofit markets, with black also gaining in popularity.
“Freefoam’s 50-year guarantee on white profiles is a critical selling point for their registered installer scheme,” adds Scott. “As a Freefoam customer you are guaranteed a service package that goes further than your average supplier. Its dedicated team offers technical and on-site support for all projects to ensure excellence and innovation are continuously maintained. Although 65% of our sales are through trade counters, the 35% to new build is growing substantially year on year.”
Scott summarises: “Freefoam has a great product range and introduces new colours on a regular basis, which is ahead of other suppliers. Customer service is second to none. Freefoam’s products have been hugely successful at Rembrand Timber so moving forward, other group companies’ branches will be selling Freefoam products. We’re confident sales of Freefoam will continue to grow.”
Colin St John, Freefoam Commercial Director adds: “As part of an ongoing campaign to celebrate Freefoam’s strong partnerships with customers and highlight their achievements, this is the latest in a series of customer testimonials. Rembrand Timber is a great example of a timber merchant who has grown strongly in roofline. Their vision and drive, coupled with Freefoam’s ongoing support has skyrocketed their sales of Freefoam roofline and cladding. We have a great partnership with Rembrand and look forward to many more years of success.”